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Driving highly targeted traffic to your website using Google Adwords makes sense. This program by Google helps you put up an advertising campaign with far more ease and cuts your cost and time investment to a great extent when compared to the traditional advertising methods. You don't even need to worry about writing large amounts of content, as you are already provided with some of the best and useful to maximize your returns.
Forming the crux of the Google advertising system are these short, quality text ads which explain the purpose of the advertisement, in a highly meaningful way. Your success with Adwords depends on how well written your ads are so that you can get the maximum traffic to your website at a minimum cost. The standard format for Google Adwords is preset and very simple, where you need to fill out a form with five necessary fields of information: (1) Headline (2) Description Field 1 (3) Description Field 2 (4) Display URL (5) Destination URL. Your headline needs to be catchy, attention grabbing and relevant to your target audience. In the description field 1, write a short, power packed description containing the factual benefits about the product. The description field 2 is where you need to specify conditions such as your "money back guarantee". The Display URL is the site for which you are advertising and the Destination URL would be the landing page of the site where the visitor would land on after clicking through your ad. Since there isn't much scope of creativity when carving your ad due to the standard format, you can stand out by injecting a lot of simplicity and honesty in the content. You can always amend your ads and fine tune them later on depending on the kind of click-through rate (CTR) you've achieved. When you insert your Adwords advert, always keep in mind that you need to concentrate not only on achieving a high CTR but also on the conversion rate; that is, the number of people clicking on your ad and actually converting into a sale. This helps you achieve a higher ratio between the CTR and the number of sales made. It's extremely important that you try and target the exact needs of the consumer and craft out your ad in such a way that it leaves no stones unturned. Keep it simple and direct without any confusion. That's what will actually help you convert a click into a successful sale. Check out the two examples given below and decide for yourself on which would more likely attract sales; or, if you were looking for an apartment for rent, which ad would you preferably click on? Advert – (A)
Headline: Rent a Flat
Description - Line 1: Need to rent a Flat?
Description - Line 2: Thousands of listings at affordable rates Advert – (B)
Headline: Premium Flats for Rent
Description - Line 1: See our unmatched rates
Description - Line 2: Rates further slashed You would obviously click through Ad – (A) since they assure you of the availability of different flats at affordable rates. However, in Ad – (B), the advertiser is silent on the availability and emphasizes more on their rates. Therefore, you'd prefer to go for Ad – (A) as it would make more sense as per the requirement. Make sure the ads you write do not leave the consumer guessing. The ad should be clear and go straight to the point of what exactly you are offering. Include short, snappy phrases to grab that most wanted sale.
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